Color Crush: Summer 2025’s Palette to Know (and Love)

Let’s talk color. Summer 2025 is showing off, and we’re completely here for it. From soft pastels to grounded neutrals, this season’s shades are easy on the eyes and even better on the body. These are the colors we’re crushing on hard right now. They are oh-so dreamy, wearable, and just the right amount of unexpected.

Whether you're dressing for rooftop dinners, coastal getaways, or just want to look fabulous grabbing an iced vanilla latte, these hues are ready to elevate your summer wardrobe. Here’s the lineup:

Wispy Pink

Barely there but impossible to ignore, wispy pink is the color of soft sunsets and sheer silk blouses. It’s romantic without being fussy. Perfect for a flowy dress, a light layer, or even just a blush-toned accessory or simple tank. 

Style it with: crisp white, warm camel, or deep espresso for contrast. Bonus points for gold jewelry and a glass of rosé in hand.

Why we love it: It’s femininity with a whisper, not a shout. It's a gorgeous neutral that goes with absolutely everything.

Pale Blue Hues

The fashion equivalent of a deep breath by the ocean. Pale blue is calm, cool, and quietly confident. It’s your go-to for looking polished without trying too hard (our favorite kind of look).

Style it with: white linen, tan leather, or layered over swimwear for that "just got back from the Amalfi Coast" energy.

Why it matters: It adds a little peace to your closet and pairs like a dream with just about everything you already own. The quiet luxury tone you didn't know you needed. 

Butter Yellow

Soft, sunny, and a little bit delicious, tbh. This mellow yellow is the ultimate mood-lifter. It’s the color version of golden hour: flattering, warm, and always a good idea. 

Style it with: soft gray, ivory, or even black for an edge. Or lean all the way in with tonal yellows (it works, and it's trending).

Why it matters: Butter yellow? It's just a happy color. And it has an unexpected nostalgic aesthetic that we are loving. 

Deep Earth Tones

Meet the grounding force of your summer wardrobe. Rich browns, toasty sand shades, even rich saffron and cherry. These tones the secret sauce that makes the lighter colors pop. They're timeless, a little mysterious, and always luxe. 

Style it with: literally anything. These tones are the glue that holds a summer color story together. They collaborate effortlessly with our breezy pastel favorites. 

Why we love them: Earth tones are like a great espresso. They make everything feel a little more sophisticated. 

These four crush-worthy colors - wispy pink, pale blue, butter yellow, and earthy neutrals - are the hues we’re styling, stocking, and swooning over. They’re soft, statement-making, and ready to play nice with whatever’s already in your closet.

Shop our color crush color story (say that three times fast) before they're gone.