Earth Day 2025: Invest in Fashion That Endures

This Earth Day, we’re celebrating the beauty of slow fashion. 

At Coco Goose, we believe true luxury means investing in timeless pieces you’ll wear season after season, year after year. In a world and an industry where waste and consumption is at an all-time high, let's turn our efforts to creating a wardrobe that weaves a thread of sustainably and longevity throughout.

Brands like Frank & Eileen exemplify this ethos, offering timeless wardrobe staples crafted with care. Founded by Audrey McLoghlin, the brand is a certified women-owned and women-led business that has retained 100% ownership while collaborating with ethical, sustainable manufacturers for over a decade. Their commitment to quality and sustainability is evident in every perfectly crafted button-down, pant, or luxe lounge set. Similarly, Free City embraces a laid-back, California-casual aesthetic, producing locally made, low-impact loungewear that prioritizes comfort and conscious creation.

Investing in capsule wardrobe essentials means choosing pieces that not only elevate your style but also support a more sustainable future. Designers like Nili Lotan, Ulla Johnson, and Closed offer investment-worthy items that embody this philosophy. Nili Lotan is known for its clean-lined tailoring and commitment to quality. Ulla Johnson emphasizes craftsmanship and timeless design, creating pieces that transcend seasons. Closed draws heavily on its European heritage, working ambitiously on becoming sustainable while upholding high-quality standards. Their eco-friendly denim line, "A BETTER BLUE," is produced in Italy using sustainable materials and low-impact methods. With over 80% of their products made locally in Europe, they prioritize environmental responsibility.

By choosing brands like these and items you absolutely love, you're not just investing in your wardrobe — you're making a statement about the kind of fashion you believe in. Let's celebrate Earth Day by embracing style that lasts.