Brand Spotlight: Farm Rio Is the Friend Who Always Shows Up Overdressed (in a good way)

Let's talk about Farm Rio. It's the Brazilian brand behind some of the boldest, most instantly recognizable print dresses out there right now, the ones with the parrots and the palm fronds and colors that look like they were mixed specifically to make you smile. It's a lot. But that's the whole appeal...

Farm Rio started in 1997, when two friends, Kátia Barros and Marcelo Bastos, set up a booth at an open-air market in Rio de Janeiro and started selling their own designs. No investors, no five-year plan, just really good prints and like...a lot of confidence. That little booth eventually turned into one of Brazil's biggest brands.

We've brought Farm Rio into Coco Goose because it's one of the rare "fun" brands that actually holds up past one wear. The tropical prints don't turn into a costume by the third time you wear them, and the fits are genuinely flattering on real bodies, not just the girl in the campaign photos. You can tell it was made by people who actually love clothes. Perfection.

The Farm Rio Backstory, Quickly

Kátia is still the brand's creative director, and she's talked openly about why the prints are so loud. She grew up on the beach in Rio and got tired of Brazilian style borrowing Europe's muted color palette instead of pulling from the local vibes. So the brand went the opposite direction - on purpose. 

There's a whole collective of Brazilian artists and print designers behind the scenes, cranking out hundreds of original prints a year, which is why nothing ever feels recycled season to season. Farm Rio is also a certified B Corp, and its one-purchase-one-tree program has helped plant over a million trees across Brazil. Worth noting for the next time someone tells you loud prints and sustainability don't mix.

The celebrity following is real, too. (A metric we love to look at). Meghan Markle wore an off-white knit top and matching skirt from the brand for her Fourth of July cocktail party last summer, which tells you Farm Rio works just as well at a backyard party as it does on a beach vacation.

Why We Can't Quit It

Put one piece on and you look pulled together without trying too hard, which is rare for something this loud. Most bold prints read costume-y after a few wears. Farm Rio doesn't.

It's also one of the few brands at this price point that puts as much care into fit as it does into print, which is exactly why it's stayed in our rotation season after season, not just for one capsule.

New Farm Rio Arrivals: Grab These Before They're Gone

New pieces landed recently in our Farm Rio collection, including dresses, tops, and accessories (the satin scarf bag that flies out of our stores!). 

Satin Scarf Medium Bag in Parrots Forest Green ($158) and the Satin Scarf Small Bag in Soft Pink Horses ($138) are the easiest way in if you're new to the brand. Sling one over a plain white dress and you're set.

Wavy Hem Short Sleeve Shirt in Dark Denim ($260) takes a classic denim shirt and adds a playful hem detail. Wear it open over a swimsuit, or buttoned up with white trousers for something dressier.

Richelieu Long Sleeve Blouse in Off-White ($298) is proof Farm Rio can do quiet, too. Delicate embroidery, a relaxed fit, a color that works with everything you already own.

Multicolor Maxi Dress in Ligia Floral Mix ($270) and Sleeveless Maxi Dress in Light Yellow Poppy Flowers ($230) are the two we'd reach for first, whether it's a rehearsal dinner or just a Tuesday that needs a little help.

Belted Knit Midi Dress in Manoela Off-White ($230) rounds things out. Knit, belted, works for a lunch date or a flight home.

Don't Just Take Our Word For It

We're not the only ones who can't get enough. Marie Claire recently pointed to Farm Rio's Fish Top Maxi Dress as one of this season's standout pieces, the kind that goes from one stylish person on the street to your entire feed within a few weeks. 

And when a literal duchess needs an outfit that reads polished but still feels like a party, she reaches for Farm Rio too. Scarf bag or matching knit set, the range holds up at every price point in the collection.

How to Shop It

New to the brand? Start with an accessory. The scarf bags are a low-commitment way in before you go all in on a full print. Already a fan? Move on the new maxi dresses and the Richelieu blouse soon. Farm Rio bestsellers tend to sell out by size well before the season ends.

Shop the full Farm Rio collection now, or stop into any of our four locations and let one of our stylists build a look around it with you.