STAUD has entered the chat.
STAUD just joined the roster, and honestly? It’s like she’s always belonged here.
You already know we live for elevated pieces that blend cool-girl energy with polish - Nili Lotan’s pared-down luxe, Ulla Johnson’s romantic textures, Veronica Beard’s boss-lady tailoring, and the denim heroes from Citizens and Mother. Now, enter STAUD: bold, modern, a little quirky, and a lot stylish.
Founded in L.A. by Sarah Staudinger, STAUD brings a distinctly West Coast confidence to our mix. The vibe is structured meets playful but always intentional. Crisp tailoring and detail, sculptural silhouettes and novel prints are what make this brand a must-have in our stores. It's style that stands out and evolves without yelling. And, that’s exactly our lane.
Why We’re Obsessed
The Pre-Fall 2025 collection hits that sweet spot between now and next. At the helm of their story are luxe fabrics (silk and cashmere, yes please), sharp silhouettes, and joyful details that feel fresh but totally wearable.
STAUD pieces have that chameleon-like quality. They’re easy to dress up or down, making them perfect companions to the Coco Goose brands you already love (Hey, Nili Lotan and Ulla Johnson!). Toss a Veronica Beard dickey jacket over the ever popular PHARE silk dress. Style a wide and modern Citizens of Humanity jean with a perfectly appointed cashmere EASY TEE from the collection. Or keep it minimalist with a crisp and classic WELLS cotton tank dress layered with a Nili Lotan cashmere crew tied artfully around your shoulders. However you wear it, you’re going to feel like you nailed it.
She Fits Right In
STAUD speaks the same language as our other designers - smart, stylish, considered - but brings her own spark. She’s the friend with great energy, a strong point of view, and an eye for detail. She’s just as at home at a vineyard weekend as she is hopping between downtown appointments. And she makes you wonder how your wardrobe ever functioned without her.
We’re thrilled to welcome STAUD into the Coco Goose fold. We know you’re going to love styling her your way.
Shop the Pre-Fall ‘25 drop now at shopcocogoose.com and see why she’s already turning heads.
