Brand Spotlight // GANNI
GANNI is one of the newest brands in our collection. They are a luxe brand that is taking strides to become a more responsible representation in the fashion industry. From materials used, production processes, and workplace inclusion, GANNI has goals for a better globe.
In 2021 they utilized 5,800 pieces of deadstock waste for upcycling projects. They were also boast 100% recyclable or reusable plastic packaging. There is far more to come from GANNI's sustainable approach, as their new carbon target is a 50% absolute reduction in GHG emissions by 2027. They continue to monitor and raise their benchmarks within the eco and inclusion practices.
GANNI's designs range from delicate florals to structured blouses. Inspired by their Denmark roots, each piece has a distinct European look. This season has elevated spring style with structured yet feminine tops and dresses, bright and playful tees, and signature shoes with high functionality.
"Owned and run by husband-and-wife, Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup since 2009, GANNI is the next iteration of Scandinavian style."
A problem that blooms in spring in Vermont (and really, all over New England) is inclement weather. Mud season. Rain. The City Mule and various Chelsea boots from GANNI solve the problem of fashion and function through this fickle season! Both made from recycled rubber, these sustainable and stylish shoes are going to be everyone's effortless footwear choice. Most rubber boots have a glossy finish, but these shoes both have a matte finish to go along with the chunky structured look. Simply to say, we are obsessed. Which color is your favorite?
Must-have pieces in cotton and linen adorn the GANNI collection this season. We love their simple and chic linen pant with a lightly curved silhouette. Classic plaid with structured collars and smocked detailing are irresistible on fresh new dresses and blouses. And if you're looking for a classic top with a fun and funky vibe, GANNI's Love Club tees should be on your shopping list.
Shop GANNI products exclusively in store. Burlington and Stowe.
Happy shopping #gannigirls!
