The Cool Girl’s Guide to Nili Lotan
There’s something undeniably powerful about restraint without tension in style, and no one does it better than Nili Lotan. After moving from Israel to New York in the 1980s, Lotan sharpened her craft at fashion houses like Ralph Lauren and Nautica before launching her namesake label in 2003.
From the beginning, her philosophy has been clear: create timeless, elevated essentials rooted in confidence, not trends.
Her collections are defined by effortless tailoring, luxe textures, and silhouettes that feel simultaneously current and enduring. Every piece is designed to work hard in your wardrobe — not as a fleeting statement, but as part of your personal uniform. From silk shirts to military-inspired pants, Lotan’s work blends New York edge with minimalist elegance.
That quiet confidence hasn’t gone unnoticed. The brand has earned a loyal following of fashion editors and celebrities alike - Jennifer Aniston, Gigi Hadid, and Rihanna are all fans - and has been praised by Vogue, Harper’s Bazaar, and The Wall Street Journal for its commitment to craftsmanship and slow, intentional growth.
Let’s check in on Nili’s Fall 2025 pieces that have dropped at Coco Goose (and shopcocogoose.com). These new arrivals capture understated polish with a hint of edge. The Amaya Sweater in Black is a standout — oversized, luxurious, and effortlessly cool, it’s the perfect throw-on-and-go knit that still looks entirely pulled together. Pair it with the Shon Leather Pants, which bring just the right amount of structure and attitude. These sleek, high-rise barrel cut trousers are cut from supple black leather that molds to your shape and elevates even the simplest look. Like all of Nili’s pieces, this duo blends together beautifully into one amazing look, or can be paired with literally anything else in your wardrobe. They basically style themselves.
For layering, we’re loving the Tessen Cardigan in Dark Camel. A refined classic. Perfectly slouchy. The Tessen softens sharper silhouettes and adds warmth without bulk. It’s the kind of piece you’ll wear on repeat. A textural layer between your basics and outerwear.
These are the pieces that make getting dressed a simpler, more stylish affair. We always promote investing in clothing that carries quiet power and timeless appeal. It’s a luxury everyone should spoil themselves with.
