Veronica Beard: For the Woman Who’s Doing the Most (and Dressing for It)

Two women named Veronica walk into a room…and completely rewrite the rules of modern dressing. That’s the story behind Veronica Beard, a brand built for women who know that busy isn’t a vibe, it’s a lifestyle.

They design their pieces with a clear thesis: a woman can be polished and practical. She can wear the blazer, run the meeting, book the flight, forget the permission slip, nail the dinner party, and still look like she had time to steam her shirt (she didn’t). These are clothes that move with your body, your schedule, your ambition. 

Tailored. Smart. Just a Little Bit Show-Offy.

Before Veronica Beard became synonymous with elevated staples, it all started with the iconic Dickey Jacket. The game-changer in versatility. Part blazer, part style chameleon, it’s designed with interchangeable dickeys (a collar/panel duo) that let you reinvent your look in seconds. It’s the perfect blend of tailored and playful, and it set the tone for everything that followed in this brand’s story.

Fast forward to today, and Veronica Beard (did you know there are actually TWO real-life Veronica Beards at the helm of this company??) continues to refine and redefine wardrobe classics. Take the Walters Jacket, a cropped suede barn jacket (so NOW) that adds a touch of rugged sophistication to any outfit. Its versatile design transitions effortlessly from casual days to polished evenings. You can pair this piece with anything from jeans to a silk maxi. 

The Stryder Jacket is a double-breasted coat that wraps you in warmth with a tailored silhouette. It’s a must-have for when the temperature drops but your style standards don’t.

Denim lovers will appreciate the Taylor Wide-Leg Jean, crafted from premium Italian denim with a flattering high-rise fit and a wide-leg cut that moves with purpose and polish. She's a best-seller at Coco Goose, and there's a reason why. 

And then there’s the Delila Silk Top. Luxurious, fluid, and effortlessly elevating. It pairs as easily with tailored trousers as it does with weekend jeans, adding that subtle luxe touch to your everyday rotation. With a nod to the 70s, this silk button up top is a classic that will never leave the scene. We love this top paired with other stripes. Go crazy. 

Not Just Style. Strategy.

Veronica Beard isn’t for one kind of woman. This brand is for all the roles she plays. CEO, mom, creative, traveler, host, hustler. Sometimes all in one day. The brand gets it. And more importantly, it delivers.

Shop the latest from Veronica Beard at Coco Goose. Clean. Sharp. Zero drama.