Ecommerce Director

Position Purpose

The Ecommerce Director owns Coco Goose's digital business and is responsible for transforming ecommerce into the company's largest growth engine.

This person essentially operates Coco Goose's largest store—the website.

Primary Responsibilities

Revenue

• Own ecommerce revenue and contribution targets.

• Develop annual and monthly ecommerce plans.

• Monitor daily and weekly performance.

Website

• Own site merchandising.

• Improve conversion rate.

• Improve product discovery.

• Optimize navigation, collections, search and recommendations.

• Develop landing pages.

• Improve mobile shopping experience.

• Manage promotional execution.

Merchandising

• Determine which products receive digital exposure.

• Identify online best sellers.

• Partner with Buying on ecommerce opportunities.

• Develop online exclusives when appropriate.

Analytics

Monitor:

• Traffic
• Conversion
• AOV
• Revenue per session
• Cart abandonment
• New versus returning customers
• Product performance
• Returns
• Customer acquisition

Growth

• Partner with Marketing on customer acquisition.

• Develop strategies for national ecommerce growth.

• Partner with CRM/Marketing on retention.

• Lead website testing and optimization.

Key Measures of Success

• Ecommerce revenue
• Contribution margin
• Conversion rate
• AOV
• Revenue per visitor/session
• Repeat customer rate
• Return rate
• Site speed
• Customer acquisition efficiency