Marketing Director

Position Purpose

The Marketing Director is responsible for generating profitable customer growth and building awareness of Coco Goose nationally.

Primary Responsibilities

• Develop annual marketing strategy and budget.

• Own customer acquisition strategy.

• Manage Google, Meta, Pinterest and other paid channels.

• Manage agency relationships.

• Oversee email and SMS strategy.

• Develop customer segmentation.

• Build retention and win-back programs.

• Develop the loyalty strategy.

• Coordinate promotions.

• Manage influencer and creator partnerships.

• Lead PR opportunities.

• Develop local store marketing.

• Measure marketing effectiveness.

Marketing must be accountable to:

• CAC
• MER
• ROAS
• New customers
• Customer retention
• LTV
• Email/SMS revenue
• Marketing contribution margin

The objective isn't simply to generate traffic.

It is to profitably acquire and retain Coco Goose customers.