Store Manager

Position Purpose

The Store Manager is the CEO of their Coco Goose location.

They own the store's sales, team, customer relationships, culture, operations and overall performance.

Primary Responsibilities

Sales Leadership

• Achieve monthly and annual sales goals.

• Establish daily team goals.

• Coach selling behaviors.

• Monitor individual performance.

• Drive AOV and UPT.

• Develop strategies for slower periods.

Customer Development

• Build strong local customer relationships.

• Develop VIP customers.

• Ensure consistent customer follow-up.

• Create a strong clienteling culture.

• Resolve customer issues.

Team Leadership

• Recruit and develop employees.

• Conduct regular coaching.

• Create schedules.

• Manage payroll.

• Hold team meetings.

• Conduct performance reviews.

• Develop future managers.

Merchandising

• Understand local product performance.

• Communicate merchandise needs to Buying.

• Maintain visual standards.

• Identify transfer opportunities.

Operations

• Maintain inventory accuracy.

• Ensure SOP compliance.

• Manage opening/closing procedures.

• Reduce shrink.

• Maintain store appearance.

Key Measures of Success

• Sales versus goal
• AOV
• UPT
• Conversion
• Payroll %
• Customer retention
• Clienteling activity
• Inventory accuracy
• Employee retention
• Store profitability